If you’re an online business owner like a coach or done-for-you service provider, you’ve probably heard of a VIP day. But what is it exactly, and what legal considerations should you keep in mind when you plan to offer a VIP day event? In this post, we’ll explore the concept of a VIP day and provide some guidance on legal issues you should consider when you’re ready to create your VIP day.

Key Takeaways about offering VIP Days

• A VIP day is a 6 to 8-hour intensive (virtual or in person) where a client gets focused support and same-day deliverables.
• A strong VIP day includes clear goals, pre-work, a detailed agenda, planned deliverables, and follow-up support.
• Most VIP days cost $2,000 to $15,000, pricing depends on industry, experience, prep time, and the deliverable or result.
• Key legal items to address before offering a VIP day are a signed contract, insurance needs, a clear refund policy, privacy compliance (GDPR or CCPA), and intellectual property terms.
• A VIP day contract should cover scope, fees, payment terms, cancellations, liability, privacy, and ownership of materials and deliverables.

What is a VIP day?

A VIP day is a day-long, intensive one-on-one coaching, consulting, or day rate services offering with a client that gets deliverables the same day.

During this time, the client receives focused attention and support from the service provider, who helps them achieve specific goals or overcome challenges in their business or personal life. VIP days can be conducted in person or virtually.

What are the benefits of a VIP day?

Here are some of the key benefits of a VIP day:

1. Accountability: A VIP day provides an opportunity for the client to get a goal they’ve set done much more quickly. So often a business owner’s to-do list is so long and they need help getting things off their plate to get through the rest of their list.
2. Time-efficient: A full day intensive allows the client to make significant progress in a short amount of time. This can be especially helpful for busy clients who may need something done immediately.
3. Intensive learning: A VIP day provides an opportunity for intensive learning and growth, which can be especially helpful for clients who want to make a significant change or achieve a specific goal.
4. Value for money: Although a VIP day can be more expensive than a service provider’s regular rates, the intensive nature of the day can provide more value for money, as the client can achieve more in a shorter amount of time.

What to include in a VIP day?

1. Goals and Objectives

The first thing to consider when planning a VIP day is the goals and objectives of the intensive. What specific outcomes do you want to achieve for your client during the day? What are their pain points, and how can you help them overcome these challenges? It’s important to have a clear understanding of what your client hopes to accomplish during the VIP day, and to design the experience around those goals.

2. Pre-work

In order to make the most of the time spent during a VIP day, it’s important to provide your client with pre-work to complete before the intensive. This may include assessments, surveys, or questionnaires that help you understand their goals, challenges, and preferences. Pre-work can also include homework assignments or tasks that help the client prepare for the day and maximize their time with you.

3. Agenda

A detailed agenda is essential for a successful VIP day. The schedule should include a clear outline of the activities, exercises, and discussions that will take place during the full day. It should also include breaks and meal times to ensure that the client is well-rested and nourished throughout the day. A well-planned agenda can help keep the intensive on track and ensure that all of the objectives are met.

4. Coaching or Consulting Sessions

The core of a VIP day is the coaching or consulting work. These strategy sessions should be tailored to the client’s goals and needs and designed to help them achieve their objectives. The coaching or consulting sessions may include exercises, role-playing, or brainstorming to help the client gain new insights and perspectives. The sessions should be highly focused and designed to achieve specific outcomes.

But if you’re a service provider creating something for the client, you and your client may just need to be available through Voxer to ask and answer questions pertaining to the project you’re working on.

5. Deliverables

One of the key benefits of a VIP day is that the client receives deliverables on the same day. This means that they leave the intensive with tangible results and a clear plan of action to help them achieve their goals. The deliverables may include marketing assets, a brand kit, an email marketing system, a roadmap, action plan, or other documents that help the client implement the insights gained during the VIP day.

6. Follow-Up Support

After the VIP day, it’s important to provide follow-up support to help the client implement the insights and strategies gained during the intensive. This may include email support, phone calls, or additional coaching. Follow-up support can help ensure that the client stays on track and continues to make progress towards their goals.

7. Feedback and Testimonials

Finally, it’s important to gather feedback and testimonials from your clients after the VIP day. This feedback can help you improve future intensives and can also be used to market your services to other potential clients. Testimonials can be powerful marketing tools, so it’s important to ask your clients for their feedback and permission to use their testimonials in your marketing materials.

How much does a VIP day cost?

When booking a VIP day, clients typically invest a premium fee because they’re getting your complete focus and expertise for an entire day. Most service providers charge between $2,000 and $15,000 depending on their industry and experience level.

Coaches often charge $3,000-$10,000 for a strategic VIP intensive. Designers and copywriters typically offer VIP days in the $2,500-$8,000 range. Unlike a monthly retainer where you’re available for ongoing work, a VIP day commands higher rates because of the concentrated value delivery and same day results.

Your pricing should reflect not just the hours you spend with the client, but also the preparation time, your expertise, and the transformation or deliverable they’ll receive. Many business owners find they can earn more from a single VIP day than they would from weeks of hourly work.

What happens during a VIP day?

A typical VIP day follows a structured schedule designed to maximize productivity and results. Here’s what clients can expect:

• Pre-day preparation (1-2 weeks before): Start with a discovery call, then handle client onboarding by sending pre-work including an intake questionnaire, assessments, or materials to review. This helps you understand their specific challenges and goals before you meet. Due to high demand, many providers maintain a waitlist for VIP day services.
  
• Day-of schedule: Most VIP days run 6-8 hours with built-in breaks. A sample schedule might look like:
  9:30 AM – 12:30 PM – Deep work (strategy, implementation, or creation)
  12:30 PM – Lunch break
  1:30 PM – 5:00 PM – Continue work and complete deliverables
  5:00 PM – Review, next steps, and wrap-up

• Deliverables: By the end of the day, your client walks away with concrete results—whether that’s a completed website, a marketing strategy, a business plan, or whatever you’ve promised to accomplish together.

• Post-day support: Many providers include 1-2 weeks of email support or a follow-up call to help clients implement what they’ve created.

The key is maintaining focus throughout the day. Your calendar should be completely clear of other commitments, and your client should be prepared to dedicate their full attention to the work you’ll accomplish together.

Legal considerations for having a VIP day

1. Contract
   One of the most important legal considerations for a VIP day is the contract. A contract is essential for any VIP day event and should include a detailed description of the services to be provided, the cost of the event, payment terms, and any cancellation policies.
   
   Additionally, it should include a liability waiver and a release of claims to protect the coach or consultant from any liability for injuries or damages that may occur during the VIP day. The contract should be reviewed and signed by both parties to ensure that all terms are clearly understood and agreed upon.
   
   It’s important to work with an attorney or legal professional to ensure that your contract is legally compliant and that it covers all of the necessary terms and conditions.
   
   
2. Insurance
   Depending on the nature of the coaching or consulting services provided during the VIP day, you may need to obtain liability insurance to protect yourself from potential claims.
   
   For example, if you are providing physical activities or advice related to health or wellness, you may need to obtain liability insurance to protect against injury claims. It’s important to consult with an insurance agent to determine the appropriate type and amount of insurance for your VIP day event.
   
   Be sure to review your policy carefully to ensure that it covers all of the activities and services provided during the VIP day.
   
   
3. Refund policy
   Your contract should specify whether or not refunds are available in the event of cancellation by the client or coach, and under what circumstances. For example, you may have a no-refund policy, or you may offer partial refunds depending on the timing of the cancellation.
   
   It’s important to clearly outline your refund policy in your contract to avoid any confusion or disputes. Make sure that your policy is fair and reasonable, and that it takes into account the time and resources that you will have invested in preparing for the VIP day.
   
   
4. Privacy
   If you are collecting personal information from clients, you will need to ensure that you are complying with privacy laws such as GDPR or CCPA. This may include obtaining consent for the collection and use of personal information, providing notice of how the information will be used, and implementing appropriate security measures to protect the information.
   
   It’s important to consult with an attorney or other legal professional to ensure that you are meeting all privacy requirements. Make sure that you have a clear privacy policy in place that outlines how you collect, use, and protect personal information.
   
   
5. Intellectual property
   If you are providing materials or resources to clients during the VIP day, you will need to ensure that you own or have the right to use any intellectual property involved. This may include trademarks, copyrights, patents, or trade secrets.
   
   It’s important to review any agreements or licenses related to your intellectual property to ensure that you are not infringing on any rights, and to include appropriate language in your contract to protect your intellectual property. Make sure that you have a clear understanding of your intellectual property rights and that you take steps to protect those rights.
   

Ready to Launch Your VIP Day?

VIP days provide focused and time-sensitive opportunities to help clients achieve a specific goal. However, it’s crucial to consider the legal requirements involved in planning and executing a VIP day event. Check out The CEO Legal Loft Shop’s VIP Day Contract Template for a comprehensive and legally compliant agreement that can save you time and ensure all legal requirements are met.

By including these elements in your VIP day, you can provide a valuable and effective experience for your client and help them make significant progress towards achieving their goals while protecting your business legally.