A workshop for business owners & creators who want to lock down their brand before someone else does
Show Me What to Do
Join me for a workshop where we’ll cover what actually happens when someone copies your offer name, brand name, or course title — and whether it’s time to trademark. You’ll learn what steps you can take to protect what you’ve built, what requires a lawyer, and how to stay ahead before someone else makes your trademark officially theirs.
And then suddenly, it's showing up on someone else's page.
The name you came up with. The concept you crafted. All repackaged and reused by someone who didn't put in the work.
You didn't give them permission.
But the law doesn't always care about that.
In this workshop you'll learn how to protect your IP before someone else makes it theirs.
Here's the deal
In the trademark registration world, the person who moves fastest often wins—even if they're not the original creator.
Look, I'm not here to freak you out. I'm here because I've seen too many business owners lose their brand names after building something valuable.
The reality?
That "perfect name" you're using isn't actually yours until you secure it
Most entrepreneurs wait too long because they think they're "not big enough yet"
By the time someone copies you, you're already playing defense
This workshop is about getting ahead of that mess—so you know exactly what to do before (or after) someone decides your brand name looks good on their website.
First Come, First Served Is Real
→ I'll share with you the signs that your business is ready to start the trademark process
→ What actually happens when someone beats you to the USPTO and files for YOUR name first
→ The exact process for removing copycats from platforms
→ The professional search analysis I use to determine whether or not a trademark is safe to move forward with for my clients
→ Actual case studies where timing literally determined who kept their business name
→ 5 demo walkthroughs on how to file takedowns on platforms like Instagram, Etsy, YouTube, and more
What's Covered
Show Me What to Do
-TERESA
"Michelle's concise and easy-to-understand explanations in They Stole It, Now What? answered several important questions regarding trademark registration and also provided thorough and detailed information on takedown requests for various platforms. I highly recommend They Stole It, Now What? to anyone curious or confused about trademark registration."
☑️ You've seen someone else copy your stuff and didn't know what to do
☑️ You want to get ahead of the legal mess, not clean it up after
☑️ You don't want to lose your brand to someone who moved faster
Who This Is For?
While you do have some common law rights from using your brand name, they're limited and harder to enforce. The strongest protection comes from federal registration.
When you wait too long:
- Someone else might register your name (forcing you to rebrand)
- Your market footprint gets bigger, making a rebrand more expensive
- You risk building massive value into a name you don't actually own
The workshop shows you how to evaluate your situation and make smart decisions before you're forced to.
What happens if you wait?
I'm here to help
I've been on both sides of this...
I've helped business owners secure their brand names, and I've helped them respond when someone else beat them to it.
I've seen what works, what doesn't, and where most people go wrong when trying to protect their intellectual property.
This workshop cuts through the confusion and shows you exactly what matters when it comes to your brand name.
WATCH
