A workshop for business owners & creators who want to lock down their brand before someone else does
Show Me What to Do
This isn’t just about copying, it’s about control.
If you’ve ever seen your offer name, course title, or brand identity show up somewhere else, and didn’t know what to do, this is for you.
👉 You’ll learn what to do when someone tries to claim what you built, whether they filed a trademark first or just started using your name like it’s theirs.
And then suddenly, it's showing up on someone else's page.
The name you came up with. The concept you crafted. All repackaged and reused by someone who didn't put in the work.
You didn’t give them permission. But if they file first, you might lose it anyway.
In this workshop you'll learn how to protect your IP before someone else makes it theirs.
Here's the deal
In the trademark registration world, the person who moves fastest often wins—even if they're not the original creator.
Look, I'm not here to freak you out. I'm here because I've seen too many business owners lose their brand names after building something valuable.
The reality?
That "perfect name" you're using isn't actually yours until you secure it
Most entrepreneurs wait too long because they think they're "not big enough yet"
By the time someone copies you, you're already playing defense
This workshop is about getting ahead of that mess—so you know exactly what to do before (or after) someone decides your brand name looks good on their website.
First Come, First Served Is Real
Wait...Do I Still Own My Name?
→What actually happens if someone files for your brand name before you do, and how to find out where you stand
→ The rights you still have (even without a trademark) and what steps you can take next
→ How to tell if your brand name is even protectable, or if it’s too risky to file
→ My personal method for researching trademarks to determine whether or not a trademark is safe to move forward with for my clients
→ How to file takedowns on platforms like Instagram, Etsy, and YouTube when someone uses your name
→ When it’s time to file for trademark registration, and when to wait
Here’s What We’ll Walk Through Together
Show Me What to Do
You’ll walk away knowing what rights you still have (even if someone else filed first), how to fight back without panicking, and what to do to keep your brand name safe moving forward.
-TERESA
"Michelle's concise and easy-to-understand explanations in They Stole It, Now What? answered several important questions regarding trademark registration and also provided thorough and detailed information on takedown requests for various platforms. I highly recommend They Stole It, Now What? to anyone curious or confused about trademark registration."
Who This Is For?
While you do have some common law rights from using your brand name, they're limited and harder to enforce. The strongest protection comes from federal registration.
When you wait too long:
- Someone else might register your name (forcing you to rebrand)
- Your market footprint gets bigger, making a rebrand more expensive
- You risk building massive value into a name you don't actually own
The workshop shows you how to evaluate your situation and make smart decisions before you're forced to.
What happens if you wait?
I'm here to help
I've been on both sides of this...
I've helped business owners secure their brand names, and I've helped them respond when someone else beat them to it.
I've seen what works, what doesn't, and where most people go wrong when trying to protect their intellectual property.
This workshop cuts through the confusion and shows you exactly what matters when it comes to your brand name.
WATCH
