Let's do it!
A case study on what happens when you put a stop to attracting one-time freebie seekers to cultivating a dedicated community of paying customers, ready to invest in what you have to offer.
It’s about time you built a list of eager buyers, not just freebie seekers who’ll never purchase a thing from you
the bill from your email service provider continues to go up, while the numbers in your bank account aren't budging
Stop undermining your worth with endless freebies, once and for all.
Aren't you tired of pouring your heart and soul into content that sits in someone's inbox, undownloaded and forgotten?
You've worked hard to build your expertise, and it's time that effort paid off – literally. Every free download might feel like a step towards building your audience, but if they're not moving towards a purchase, are they truly valuing what you provide?
This isn't just about making a sale; it's about attracting an audience that understands the worth of your knowledge and is ready to invest in it.
That sinking feeling? It's all too familiar. You put your heart into creating valuable content, only to watch guests come for the freebies and then vanish without a trace of engagement.
But what if you could change the guest list? Picture a gathering where every attendee truly values what you offer, engaged and ready to invest. These guests don't just show up for the party; they stay, eager to learn more and genuinely interested in the value you provide.
It’s time to shift from freebie seekers to committed, paying customers. Recognize the value of your work and move beyond giveaways to build a community that respects and invests in your expertise. Change the guest list, and you change the game.
It feels like you're throwing a party where guests only come for the free food, then leave.
Feel yourself thinking, “there’s got to be a better way!” Well, that’s because there is one.
I bet you if I looked on your Google Drive, I'd see tons of content just waiting for a price tag. It's normal to feel unsure about charging for content that used to be free. The crux of the problem? Giving away expertise for free often leads to it being undervalued.
Plus, the digital landscape has evolved. The old trade of content for emails, a staple of 2019, doesn't cut it anymore. People are more cautious about giving out their email, wanting real value in exchange. This change demands a new approach where your content's worth is undeniable and the exchange genuinely valuable.
Here's a glimpse of what happened when I started charging $1 for my freebie at the end of July 2023
Results from July 21, 2023- April 17, 2025*
You'll get all of this in a 38 minute pre-recorded video plus a list of resources that I mentioned during the video
5 conventional and unconventional ways to increase your average order value to maximize your revenue.
See how this product’s conversion rates compare to industry standards, offering insights into achieving and surpassing these benchmarks.
Access my effective email campaign blueprint that consistently converts prospects into buyers, including high-performing subject lines.
Discover a straightforward method to leverage Instagram ads for boosting your offers, with a quick tutorial on setting up your ads for maximum impact and the posts I used from my IG
Follow my journey from launching a $1 offer to refining our upsell strategies for increased order values. Learn from the successes and adjustments for your own sales strategy.
What you'll learn?
join today for $47
Let's do it!
How my offer converted during this experiment (spoiler alert in the chart above)
insights
What I do to sell my offer to people who already know about me + changes I made based on their actions
convert your current audience
An explanation of my journey from offering freebies to charging for it
transforming from freebie to paid offer
How it works
You could...
- Continue building your list with free webinars & challenges, only to be disappointed that the launch you worked so hard on resulted in little to no sales because you've given too much away and that's the expectation.
- Spend your money on lead ads, but you're essentially paying to give more away, draining your budget and time.
- Offer exclusive freebies for sign-ups, only to find that these "exclusive" leads are only exclusive in their reluctance to ever open their wallets.
- Keep paying for your subscribers to be on your list, only to find that the mounting costs far outweigh the nonexistent revenue from a base that's been trained to expect everything for free.
Let's do it!
If for any reason you're unhappy with your purchase, just email us within 7 days of purchase and we'll give you a refund- no questions asked.
7 day money back guarantee
-tiffany
I've sold 9 copies of my $2 offer in just a few days. $18 isn't groundbreaking right now, but I know more will sell as I engage more and gain new subscribers from my site. A few of the orders were from existing customers, which is good. I've not had anyone unsubscribe. Seeing the numbers break down during the teaching is great. I'll be keeping this as is and will more regularly advertise the offer and remind people it exists. The information and review deserve 5 stars. We deserve to make money in our businesses and make real steps toward doing so. This is a step.
Wondering why learn from me?
After turning my lead magnet into a $1 offer, I made over $6,000 and shifted from a bloated, low-engagement list to a smaller, more profitable audience. My viral freebie brought subscribers—but not sales. That wake-up call pushed me to ditch traditional freebie-first strategies and focus on value that converts.
Now, I teach business owners how to build lists that actually buy—without giving everything away for free. If you're ready to ditch outdated advice and grow a list that fuels real revenue, you're in the right place.
I can help!
I had to say enough was enough
learn from my experiment from my own $1 offer
You're ready to monetize your expertise
You want easy yes buyers because you hate being "salesy"
You want to build a community of engaged, paying customers
You're frustrated with high subscriber counts but low sales conversions
This is for you if:
Note: This is not a step by step tutorial. I'm discussing my journey and letting you know exactly what I've tried while experimenting with this micro-offer.
Let's do it!
it's time to get paid
You deserve a subscriber list that not only grows in numbers but supports your financial goals
Let's leave the lead magnet advice from 2019 behind and step into an era of sustainable growth, where quality trumps quantity in your subscriber list.
Offer valid until the countdown timer runs out. Some exclusions may apply. Offer subject to change. Can't be combined with other promotions. Offer Not valid on previous purchase(s). Michelle W. Murphy, LLC DBA The CEO Legal Loft is not responsible for forgotten or misused promo codes.
