Why $53,088? Because that's how much the FTC charges per violation of their rules.
But you don’t have to choose between persuasive marketing and legal compliance. Learn how to protect your business without watering down your message.
Join the Promotion Protection Sprint, a 3-part legal training built for online business owners to help you promote ethically and sell with confidence.
Legal Disclaimer: This training is for educational purposes and is not legal advice. This training is not a substitute for an attorney.
Join Now
Your Sales Page is a $53,088 Lawsuit Waiting to Happen
Most Entrepreneurs Are One Ad Away From a Major Legal Problem.
But behind the scenes? You might be unknowingly:
- Making income claims without the legally required disclosures
- Using testimonials that could be flagged as deceptive
- Advertising "discounts" that don't meet FTC standards
- Hiding negative reviews (even unintentionally)
And the FTC doesn’t care if you meant well.
Ignorance isn’t a defense. And a single complaint can cost thousands in legal fees, even if you win.
The Promotion Protection Sprint was created to make sure that doesn’t happen to you.
Get Compliant Without Losing Your Marketing Mojo
You don’t need to water down your message or stop using powerful proof.
You just need to know how to:
✅ Share testimonials the right way
✅ Use urgency and discounts legally
✅ Back up your claims without killing your conversions
Inside Promotion Protection Sprint, you’ll learn exactly how to market boldly without risking your business.
- When a "sale" crosses the line into deceptive pricing
- The 11 must-have elements in a discount disclaimer
- Clarity tactics that reduce refunds, chargebacks, and legal risk
Discounts Done Right
- When to disclose compensation (yes, free products count)
- How to use testimonials legally without permission slips turning into legal headaches
- What to do with income claims, opinion reviews, and low-star feedback
Testimonials that Sell
- What makes an ad deceptive (even if you didn’t mean it to be)
- Substantiation rules you must know
- Where and how to place disclosures that actually protect you
Ads that Shine (Legally!)
HERE'S WHAT YOU'LL LEARN DURING the Promotion protection sprint
get it today for only $37
Get the right permissions without the awkwardness. This email template makes it easy to ask for testimonials in a way that’s legally sound, respectful, and conversion-friendly.
bonus 3:Testimonial Request Email Template
This checklist gives you the 11 key components every compliant discount must include so you can write disclaimers that protect your business.
bonus 2: Discount disclaimer builder
A clear, printable checklist to make sure your sales page, email campaigns, and ad copy meet FTC requirements. Use it before you publish anything so you’re not guessing whether your marketing is legal.
bonus 1: Legal Marketing Checklist
Wait, There’s More (No Fine Print Here)
Plus, listen on your favorite podcast app
Why You Need To Comply (Even If You’re Just Starting Out)
In fact, small business owners are more vulnerable:
- No in-house legal team
- Limited funds to fight claims
- Higher risk of being made an example
Absolutely! Even if you've been selling online for years, these trainings are ideal for you. It provides a chance to fine-tune and optimize your marketing with crucial legal insights.
The training are pre-recorded video, so you can watch at your own pace. There's also a podcast feed so you can listen on the go.
YES! If you're marketing to U.S. citizens, the FTC's rules apply to you, too. Regardless of where you operate from, if you're selling to US residents, you need understand how to align your marketing efforts with U.S. regulations to protect your business.
Your purpose is important, don't let the legal "stuff" stop you from being great
I'm here to help
It's my job to help online business owners with legal logistics
I’m a trademark and small business lawyer in the sunny state of Florida. If you are an online business owner, blogger, or service provider who is putting legal “stuff” on the back burner, you aren’t alone.
You can cross out your worries and concerns while running your online business with the resources on The CEO Legal Loft. It's tough running a business, and you're the reason behind our mission to get as many business owners legal no matter the budget.
