I NEED THIS

Why $53,088? Because that's how much the FTC charges per violation of their rules.

But you don’t have to choose between persuasive marketing and legal compliance. Learn how to protect your business without watering down your message.

Join the Promotion Protection Sprint, a 3-part legal training built for online business owners to help you promote ethically and sell with confidence.

Legal Disclaimer: This training is for educational purposes and is not legal advice. This training is not a substitute for an attorney.

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Your Sales Page is a $53,088 Lawsuit Waiting to Happen

Most Entrepreneurs Are One Ad Away From a Major Legal Problem.

You’re doing what you’ve been told like build a great offer, write sales copy, gather testimonials, run discounts, and market like a pro.

But behind the scenes? You might be unknowingly:
  • Making income claims without the legally required disclosures
  • Using testimonials that could be flagged as deceptive
  • Advertising "discounts" that don't meet FTC standards
  • Hiding negative reviews (even unintentionally)

And the FTC doesn’t care if you meant well.

Ignorance isn’t a defense. And a single complaint can cost thousands in legal fees, even if you win.

The Promotion Protection Sprint was created to make sure that doesn’t happen to you.


Get Compliant Without Losing Your Marketing Mojo

You don’t need to water down your message or stop using powerful proof.

You just need to know how to:
✅ Share testimonials the right way
✅ Use urgency and discounts legally
✅ Back up your claims without killing your conversions

Inside Promotion Protection Sprint, you’ll learn exactly how to market boldly without risking your business.

Run revenue-driving promotions without tripping over FTC rules.
  • When a "sale" crosses the line into deceptive pricing
  • The 11 must-have elements in a discount disclaimer
  • Clarity tactics that reduce refunds, chargebacks, and legal risk

Discounts Done Right

Leverage real reviews that build trust and stay compliant.
  • When to disclose compensation (yes, free products count)
  • How to use testimonials legally without permission slips turning into legal headaches
  • What to do with income claims, opinion reviews, and low-star feedback

Testimonials that Sell

Craft powerful ads that pass the FTC sniff test
  • What makes an ad deceptive (even if you didn’t mean it to be)
  • Substantiation rules you must know
  • Where and how to place disclosures that actually protect you

Ads that Shine (Legally!)

HERE'S WHAT YOU'LL LEARN DURING the Promotion protection sprint

get it today for only $37

Get the right permissions without the awkwardness. This email template makes it easy to ask for testimonials in a way that’s legally sound, respectful, and conversion-friendly.

bonus 3:Testimonial Request Email Template 

This checklist gives you the 11 key components every compliant discount must include so you can write disclaimers that protect your business.

bonus 2: Discount disclaimer builder

A clear, printable checklist to make sure your sales page, email campaigns, and ad copy meet FTC requirements. Use it before you publish anything so you’re not guessing whether your marketing is legal.

bonus 1: Legal Marketing Checklist

Wait, There’s More (No Fine Print Here)

Plus, listen on your favorite podcast app

Why You Need To Comply (Even If You’re Just Starting Out)

The FTC doesn’t just go after huge companies.

In fact, small business owners are more vulnerable:

  • No in-house legal team
  • Limited funds to fight claims
  • Higher risk of being made an example

The FTC has shut down small online businesses, issued millions in refunds, and banned their owners from ever selling again. These weren’t giant corporations. 

They were entrepreneurs just like you marketing the wrong way and paying the price (see Fair Credit Game and FBA machines).

I WANT IN

is this for me if i've already started selling online?

Frequently Asked Questions

Absolutely! Even if you've been selling online for years, these trainings are ideal for you. It provides a chance to fine-tune and optimize your marketing with crucial legal insights.





what format are the trainings in?

The training are pre-recorded video, so you can watch at your own pace. There's also a podcast feed so you can listen on the go. 

I'm not a us based business but i have customers in the us, do i need this training? 

  YES! If you're marketing to U.S. citizens, the FTC's rules apply to you, too. Regardless of where you operate from, if you're selling to US residents, you need understand how to align your marketing efforts with U.S. regulations to protect your business.


i need this

Your purpose is important, don't let the legal "stuff" stop you from being great

I'm here to help

It's my job to help online business owners with legal logistics

I’m Michelle Wilson, a trademark and small business attorney based in Florida and the founder of The CEO Legal Loft.

If you’re an online business owner, blogger, or service provider who’s been putting legal on the back burner, you’re not the only one. Most people don’t know what they need until something goes wrong.

That’s why I created templates, trainings, and AI tools to help you put the right protections in place early.

If you're not happy, neither am I. And that's why you have 7 days to request a refund.

money back 
guarantee

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